accessibility.

short version: we want anyone who wants a kiwi pop to be able to buy a kiwi pop. if something on this site gets in your way, tell us and we'll fix it.

what we're aiming for

our target is the web content accessibility guidelines (WCAG) 2.1 level AA. we're a small team building this in public, and we're aware some pages don't fully meet that bar yet. we're working on it.

what we've built in

• semantic html · headings, landmarks, lists where they belong
• keyboard navigation · all interactive elements reachable without a mouse
• focus indicators · visible on every focusable control
• alt text on product imagery
• color contrast tested against the dark theme; the highlighter spec strip on the hero specifically flips to dark text on a near-opaque white background for legibility
• aria labels on icon-only buttons (cart, qty steppers, status pills)

known limitations

• some animations don't yet honor prefers-reduced-motion · we're fixing that
• the hanzi watermarks and decorative kanji are aria-hidden so screen readers skip them

flag an issue

if any part of this site is unusable for you, email hello@kiwipop.co with the page URL and what went wrong. we read every one and respond within a few days. we'll also place an order for you over email or phone if the site itself is the blocker.